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	<title>Star Rentals Blog</title>
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		<title>Star Rentals Blog</title>
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		<title>Is there a looming equipment shortage?</title>
		<link>http://starrentals.wordpress.com/2011/11/11/is-there-a-looming-equipment-shortage/</link>
		<comments>http://starrentals.wordpress.com/2011/11/11/is-there-a-looming-equipment-shortage/#comments</comments>
		<pubDate>Fri, 11 Nov 2011 16:10:13 +0000</pubDate>
		<dc:creator>starrentals</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://starrentals.wordpress.com/?p=68</guid>
		<description><![CDATA[It could happen, and here’s why: In 2011, Rouse Asset Management has consistently reported increases in used equipment prices—typically an indicator of demand exceeding supply, to some degree. Additionally, equipment manufacturers have been reluctant to ramp-up for future increased production. This could potentially lead to the “perfect storm” for an equipment shortage once demand begins [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=starrentals.wordpress.com&amp;blog=15895926&amp;post=68&amp;subd=starrentals&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>It could happen, and here’s why:  In 2011, Rouse Asset Management has consistently reported increases in used equipment prices—typically an indicator of demand exceeding supply, to some degree. Additionally, equipment manufacturers have been reluctant to ramp-up for future increased production. This could potentially lead to the “perfect storm” for an equipment shortage once demand begins to grow. Adding to the mix is the fact that the national equipment rental companies have significantly aged their rental fleets and will be looking to purchase new equipment in the future. At a minimum, lead times for new equipment have expanded, new equipment prices are increasing, and rental rates are gradually normalizing.</p>
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		<title>The latest from Sullair—the 185CFM</title>
		<link>http://starrentals.wordpress.com/2011/10/25/the-latest-from-sullair%e2%80%94the-185cfm/</link>
		<comments>http://starrentals.wordpress.com/2011/10/25/the-latest-from-sullair%e2%80%94the-185cfm/#comments</comments>
		<pubDate>Wed, 26 Oct 2011 02:43:18 +0000</pubDate>
		<dc:creator>starrentals</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://starrentals.wordpress.com/2011/10/25/the-latest-from-sullair%e2%80%94the-185cfm/</guid>
		<description><![CDATA[Star Rentals introduces the Sullair 185CFM air compressor, equipped with the new 49 horsepower fuel efficient diesel engine. This compact lightweight design is quieter and more fuel efficient than previous models. It also uses AWF (All Weather Fluid) compressor fluid for longer life and lower maintenance costs. Discover more at www.sullair.com under portable air compressors, [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=starrentals.wordpress.com&amp;blog=15895926&amp;post=69&amp;subd=starrentals&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>Star Rentals introduces the Sullair 185CFM air compressor, equipped with the new 49 horsepower fuel efficient diesel engine. This compact lightweight design is quieter and more fuel efficient than previous models. It also uses AWF (All Weather Fluid) compressor fluid for longer life and lower maintenance costs. Discover more at <a title="Sullair" href="http://www.sullair.com" target="_blank">www.sullair.com</a> under portable air compressors, or call one of our equipment specialists for details. Star Rentals is an authorized distributor of Sullair products.</p>
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		<title>Are market conditions improving?</title>
		<link>http://starrentals.wordpress.com/2011/10/14/are-market-conditions-improving/</link>
		<comments>http://starrentals.wordpress.com/2011/10/14/are-market-conditions-improving/#comments</comments>
		<pubDate>Fri, 14 Oct 2011 21:00:54 +0000</pubDate>
		<dc:creator>starrentals</dc:creator>
				<category><![CDATA[Market]]></category>

		<guid isPermaLink="false">http://starrentals.wordpress.com/?p=62</guid>
		<description><![CDATA[We believe so. At least that’s what I have been telling people who ask me—that it certainly feels better. It is difficult to ignore all of the negative news about the economy. But as I look at all of the marketing areas where Star Rentals operates, I do see encouraging signs that inch-by-inch, things are [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=starrentals.wordpress.com&amp;blog=15895926&amp;post=62&amp;subd=starrentals&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>We believe so. At least that’s what I have been telling people who ask me—that it <em>certainly feels better. </em>It is difficult to ignore all of the negative news about the economy. But as I look at all of the marketing areas where Star Rentals operates, I do see encouraging signs that inch-by-inch, things are improving. At a minimum, attempting to create positive energy every day and ignoring the negatives seems to be a great tonic!</p>
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		<title>Star Rentals Introduces the Skyjack Zoom-Boom Z20044 to the Pacific Northwest</title>
		<link>http://starrentals.wordpress.com/2011/04/05/star-rentals-introduces-the-skyjack-zoom-boom-z20044-to-the-pacific-northwest/</link>
		<comments>http://starrentals.wordpress.com/2011/04/05/star-rentals-introduces-the-skyjack-zoom-boom-z20044-to-the-pacific-northwest/#comments</comments>
		<pubDate>Tue, 05 Apr 2011 15:09:41 +0000</pubDate>
		<dc:creator>starrentals</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://starrentals.wordpress.com/?p=28</guid>
		<description><![CDATA[–Great news: Star Rentals has recently taken delivery of two new Zoom-Boom ZB20044 telehandlers—giving you additional options for jobsite maneuverability and mobility. Rated at 20,000 lb. capacity with a vertical reach of 44’, these machines are ideal for bridge work and other high-capacity lifting projects. &#160; You can learn more about the Zoom-Boom ZB20044 telehandler [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=starrentals.wordpress.com&amp;blog=15895926&amp;post=28&amp;subd=starrentals&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>–Great news: Star Rentals has recently taken delivery of two new Zoom-Boom ZB20044 telehandlers—giving you additional options for jobsite maneuverability and mobility. Rated at 20,000 lb. capacity with a vertical reach of 44’, these machines are ideal for bridge work and other high-capacity lifting projects.</p>
<p>&nbsp;</p>
<p>You can learn more about the Zoom-Boom ZB20044 telehandler by calling Star Rentals, Inc. at (800) 825-7880 or use the link below to research the complete specifications <a href="http://www.skyjack.com/products/lists">www.skyjack.com/products/lists</a>.</p>
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		<title>If it sounds too good to be true, it just may not be.</title>
		<link>http://starrentals.wordpress.com/2011/04/05/if-it-sounds-too-good-to-be-true-it-just-may-not-be/</link>
		<comments>http://starrentals.wordpress.com/2011/04/05/if-it-sounds-too-good-to-be-true-it-just-may-not-be/#comments</comments>
		<pubDate>Tue, 05 Apr 2011 15:09:17 +0000</pubDate>
		<dc:creator>starrentals</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://starrentals.wordpress.com/?p=41</guid>
		<description><![CDATA[The story goes something like this: Star Rentals recently lost a customer order to a competitor &#8211; over price.  With the opportunity to save what initially appeared to be a few hundred dollars in a very competitive construction market, the temptation was too much to resist. But on a Monday morning, soon after that decision [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=starrentals.wordpress.com&amp;blog=15895926&amp;post=41&amp;subd=starrentals&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>The story goes something like this: Star Rentals recently lost a customer order to a competitor &#8211; over price.  With the opportunity to save what initially appeared to be a few hundred dollars in a very competitive construction market, the temptation was too much to resist.</p>
<p>But on a Monday morning, soon after that decision was made, some of the equipment would not work properly.  Service was requested, but the customer was told that due to a backlog of service requests, it would be later in the day before a repair technician could be dispatched.</p>
<p>About the same time this bad news came in, the project owner and the general contractor arrived for their scheduled Monday morning visit.  When asked why several employees were standing around, the supervisor explained that there were equipment issues.  We all know what happened next!</p>
<p>I think the point is that many customers confuse &#8216;cost savings&#8217; with &#8216;value&#8217;.  In this example, the customer thought they were saving a few hundred dollars, when in reality &#8211; with lost productivity, time and labor costs &#8211; it may have cost them over a thousand dollars!</p>
<p><strong><em>Star Rentals, Inc. takes great pride in creating value for their customers! </em></strong>We understand that downtime is costly.  So we make sure you get the service you need, when you need it.</p>
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		<title>Inflation?  Trust me &#8211; it’s coming&#8230;</title>
		<link>http://starrentals.wordpress.com/2011/04/05/inflation-trust-me-it%e2%80%99s-coming/</link>
		<comments>http://starrentals.wordpress.com/2011/04/05/inflation-trust-me-it%e2%80%99s-coming/#comments</comments>
		<pubDate>Tue, 05 Apr 2011 15:08:45 +0000</pubDate>
		<dc:creator>starrentals</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://starrentals.wordpress.com/?p=45</guid>
		<description><![CDATA[Over the past several months, I&#8217;ve had the opportunity to speak with senior management from virtually every equipment supplier Star Rentals deals with, including leading manufactures, such as Genie, Gehl, Skyjack, Sullair, and many other industry fixtures. They all are saying the same thing:  Commodity prices (copper, rubber, steel, etc.) are escalating rapidly throughout their supply chains and the [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=starrentals.wordpress.com&amp;blog=15895926&amp;post=45&amp;subd=starrentals&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>Over the past several months, I&#8217;ve had the opportunity to speak with senior management from virtually every equipment supplier Star Rentals deals with, including leading manufactures, such as Genie, Gehl, Skyjack, Sullair, and many other industry fixtures.</p>
<p>They all are saying the same thing:  Commodity prices (copper, rubber, steel, etc.) are escalating rapidly throughout their supply chains and the inevitable equipment price increases are coming.</p>
<p>What does this mean?  Because rental rates are a function of the cost of the equipment, higher equipment prices will translate into higher rental rates.  After a decade of relatively stable equipment pricing from manufacturers &#8211; and subsequently rental rates that have fluctuated very little - there is change looming on the horizon.</p>
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		<title>Introducing the President&#8217;s Blog</title>
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		<pubDate>Wed, 15 Sep 2010 22:23:16 +0000</pubDate>
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